Photos: © John Muggenborg

J.T. Magen builds automotive dealerships for VW/Audi Manhattan on New York’s West Side.

Automobile manufacturers’ sleek showrooms and massive service center join other high-end car dealers on Eleventh Avenue.

(Manhattan) is one of the key markets in the United States in terms of setting trends. You have to be there on Eleventh Avenue if you want to be in the automotive game.

— Bob Kim, general manager of network operations, VW, in Automotive News

Play Video

Animation credit: Studio GC

Watch an animated construction time lapse for VW/Audi Manhattan’s joint facility.

Prime car dealership elements:

  • Phased construction and logistics required to keep temporary showroom and service area operational throughout the project, including demolition, structural installation and façade modifications.
  • The overall remodeled state-of-the-art facility spans seven floors and 260,000 square feet at 800 and 802 Eleventh Avenue on Manhattan’s West Side.
  • The facility is divided into 40,000 sq. ft. of showroom space; 80,000 sq. ft. of service and retail space; and 140,000 sq. ft. of vehicle storage.
  • Although it shares a roof and many facilities, Volkswagen and Audi each have their own brand showrooms and sales areas, among other amenities.

A view of VW/Audi Manhattan lobby structures under construction by general contractor J.T. Magen & Company Inc. on Eleventh Avenue, New York.The finished Eleventh Avenue VW/Audi Manhattan reception lobby features massive product display fixtures built by J.T. Magen & Company Inc.

Photos: © J.T. Magen

With double-height ceilings, J.T. Magen built large-scale new product displays with changeable graphics.

Share this page

Project Facts

VW/Audi Manhattan
Address: 800/802 Eleventh Avenue, New York, NY
Size: 260,000 sq. ft.
Architect: Spector Group
MEPS engineer: Thomas Veltre, P.E., P.C.

More Retail and Showrooms projects

Fashion showroom with hanging clothes rails of the latest Carolina Herrera range and black and white striped lounge armchair seating at the Carolina Herrera headquarters on Seventh Avenue, New York built by J.T. Magen.

Carolina Herrera

Showroom featuring bedding and sofa furniture at the Donghia headquarters built by general contractor J.T. Magen & Company Inc. on Third Avenue, New York.



J. Crew HQ