Photos: © Nike
J.T. Magen builds award-winning Nike Fifth Avenue Flagship
The 68K sf 6 floor space referred to as the House of Innovation is the brand’s global beacon for all future stores.
What’s the future of retail? My honest answer is: we don’t know. But I do know, no matter what the future looks like, we can build it here, in Nike NYC.
— Heidi O'Neill, President, Nike Consumer & Marketplace
It's really a concrete canyon, it's really dense and heavy. The mission to disrupt, to distort, in a playful appropriate manner set the foundation of how we started to do the design.
— Andy Thaemert, Senior Creative Director, Nike Global Store Design
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Nike Fifth Avenue Flagship
Address: 650 Fifth Avenue, New York, NY
Size: 68,000 sq. ft.
MEP / Structural Engineers: Henderson Engineering / Severud Associates