Photos: © Nike

J.T. Magen builds award-winning Nike Fifth Avenue Flagship

The 68K sf 6 floor space referred to as the House of Innovation is the brand’s global beacon for all future stores.

What’s the future of retail? My honest answer is: we don’t know. But I do know, no matter what the future looks like, we can build it here, in Nike NYC.

— Heidi O'Neill, President, Nike Consumer & Marketplace

It's really a concrete canyon, it's really dense and heavy. The mission to disrupt, to distort, in a playful appropriate manner set the foundation of how we started to do the design.

— Andy Thaemert, Senior Creative Director, Nike Global Store Design

Read more

Share this page

Project Facts

Nike Fifth Avenue Flagship

Address: 650 Fifth Avenue, New York, NY
Size: 68,000 sq. ft.
Architects: CallisonRTKL 
MEP / Structural Engineers: Henderson Engineering / Severud Associates

Nike Fifth Avenue Flagship wins 6 industry awards

  • trophy-1

    2019 Top 10 Best Retail Chain Experiences

    #1 Retail Chain Experience
    Forbes

  • trophy-1

    2019 Innovation by Design

    Winner, Best Retail Environment
    Fast Company

  • trophy-1

    Inaugural USGlass Design Awards

    Winner, Low-to-Mid-Rise Construction
    USGlass Magazine

  • trophy-1

    Fourteenth Global RLI Awards

    RLI Interior Excellence
    Retail Leisure International

  • trophy-1

    Excellence in Visual Merchandising & Design Awards

    Best Immersive In-Store Experience
    Visual Merchandising + Store Design

  • trophy-1

    Building of the Year Awards

    Best Interior Architecture
    ArchDaily

More Retail and Showrooms projects

© adidas

adidas Fifth Avenue

Untitled-1-01

Shiseido Americas

The open plan interior of adidas Originals Downtown Chicago store fitted with luxurious lounge chairs and built by J.T. Magen & Company Inc.

adidas Originals Chicago