Photos: © Nike

J.T. Magen builds award-winning Nike Fifth Avenue Flagship

The 68K sf 6 floor space referred to as the House of Innovation is the brand’s global beacon for all future stores.

What’s the future of retail? My honest answer is: we don’t know. But I do know, no matter what the future looks like, we can build it here, in Nike NYC.

— Heidi O'Neill, President, Nike Consumer & Marketplace

It's really a concrete canyon, it's really dense and heavy. The mission to disrupt, to distort, in a playful appropriate manner set the foundation of how we started to do the design.

— Andy Thaemert, Senior Creative Director, Nike Global Store Design

Read more

Read about the Nike Fifth Avenue flagship in Business Insider

Learn why Forbes says the new retail flagship store puts custom into the forefront of the retail experience, ending the notion that retail isn't worth the effort

Share this page

Project Facts

Nike Fifth Avenue Flagship

Address: 650 Fifth Avenue, New York, NY
Size: 68,000 sq. ft.
Architects: CallisonRTKL 
MEP / Structural Engineers: Henderson Engineering / Severud Associates

Nike Fifth Avenue Flagship wins 6 industry awards

  • trophy-1

    2019 Top 10 Best Retail Chain Experiences

    #1 Retail Chain Experience
    Forbes

  • trophy-1

    2019 Innovation by Design

    Winner, Best Retail Environment
    Fast Company

  • trophy-1

    Inaugural USGlass Design Awards

    Winner, Low-to-Mid-Rise Construction
    USGlass Magazine

  • trophy-1

    Fourteenth Global RLI Awards

    RLI Interior Excellence
    Retail Leisure International

  • trophy-1

    Excellence in Visual Merchandising & Design Awards

    Best Immersive In-Store Experience
    Visual Merchandising + Store Design

  • trophy-1

    Building of the Year Awards

    Best Interior Architecture
    ArchDaily

< Back to Retail & Showroom projects page

More Retail & Showroom projects

Trade showroom with Brown Shoe’s latest range of footwear displayed glass tabletops supported by chunky orange bases at their office built by J.T. Magen on Barclay Street, New York.

Brown Shoe

Entrance to Freds bar and restaurant inside Barneys New York Downtown retail store built by J.T. Magen on Seventh Avenue in New York.

Freds at Barneys New York Downtown

Two silver buildings, each with different window configurations, house the Volkswagen and Audi Manhattan dealerships built by J.T. Magen & Company Inc. on Eleventh Avenue, New York.

VW/Audi Manhattan