J.T. Magen builds flagship Mercedes-Benz dealership in Manhattan

Luxury carmaker’s gleaming five-level structure on 11th Avenue features glass-walled showrooms and 72 work bays.

Almost every day I remind our associates how fortunate we are to be working in the best city in the world, for the best brand in the world, with the best colleagues in the business, and in the best facility in America. J.T. Magen played a pivotal role in making the dream a reality by constructing the equivalent of ‘OZ’ for Mercedes-Benz Manhattan – a magical home where both clients and associates from around the globe get to experience the very best automotive retail showroom in the industry firsthand.

— Tom Shanley, general manager, Mercedes-Benz Manhattan

We wanted the design to have force, but to enhance the cars. Look at this place: steel, concrete, glass and metal. I get juiced walking in here. These ceilings are 26 feet high. We go more than 36 feet underground. That video wall can project color after color. My favorite part is the steel and glass; it epitomizes what we wanted to do.

– Scott Spector, project architect, Spector Group, in the New York Daily News

Before: A view of the exterior of Mercedes-Benz’s Manhattan headquarters under construction by the J.T. Magen & Company Inc. team at the site on Eleventh Avenue in New York.After: A post-construction exterior view of Mercedes-Benz’s Manhattan headquarters built by J.T. Magen & Company Inc. on Eleventh Avenue in New York.

J.T. Magen constructs showroom for Mercedes-Benz Manhattan in New York.After: A view of Mercedes-Benz’s Manhattan showroom post-construction by the J.T. Magen team at the motor company’s headquarters on Eleventh Avenue in New York.

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Mercedes-Benz Manhattan earns awards and accolades

  • trophy-1

    10 Coolest Retail Spaces in NYC 2011


  • trophy-1

    Best Lighting Design

    Archi Awards 2011
    American Institute of Architects (AIA), Long Island Chapter

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Project Facts

Mercedes-Benz Manhattan
Address: 770 Eleventh Avenue, New York, NY
Size: 320,000 sq. ft.
Architect: Spector Group
MEPS engineer: AMA Consulting Engineers

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More Retail & Showrooms projects

Showroom featuring bedding and sofa furniture at the Donghia headquarters built by general contractor J.T. Magen & Company Inc. on Third Avenue, New York.


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