Blue-lighting shines over the two-story escalator at Mercedes-Benz’s Manhattan headquarters built by general contractor J.T. Magen & Company Inc. on Eleventh Avenue in New York.
Car elevated on a lift at one of the 75 work bays at the Mercedes-Benz Manhattan headquarters built by general contractor J.T. Magen & Company Inc. on Eleventh Avenue in New York.
Lounge area featuring two yellow semi-circular couches with a view of the Mercedes-Benz showroom at their Manhattan headquarters built by general contractor J.T. Magen & Company Inc. on Eleventh Avenue in New York.
Mercedes-Benz glass-fronted car showroom at their Manhattan headquarters on Eleventh Avenue constructed by general contractor J.T. Magen & Company Inc.
A selection of Mercedes-Benz’s top of the range motors lay behind the glass-paneled front of the showroom at their Manhattan headquarters on Eleventh Avenue constructed by general contractor J.T. Magen & Company Inc.
The glass-fronted façade of the Mercedes-Benz Manhattan headquarters with the iconic signage above the door at their J.T. Magen-built headquarters on Eleventh Avenue, New York
View of the blue-lit feature wall emblazoned with the iconic Mercedes-Benz logo at their Manhattan headquarters built by J.T. Magen & Company Inc. on Eleventh Avenue, New York
Two-story car showroom at the Mercedes-Benz Manhattan headquarters built by general contractor J.T. Magen & Company Inc. on Eleventh Avenue, New York

J.T. Magen builds flagship Mercedes-Benz dealership in Manhattan

Luxury carmaker’s gleaming five-level structure on 11th Avenue features glass-walled showrooms and 72 work bays.

Almost every day I remind our associates how fortunate we are to be working in the best city in the world, for the best brand in the world, with the best colleagues in the business, and in the best facility in America. J.T. Magen played a pivotal role in making the dream a reality by constructing the equivalent of ‘OZ’ for Mercedes-Benz Manhattan – a magical home where both clients and associates from around the globe get to experience the very best automotive retail showroom in the industry firsthand.

— Tom Shanley, general manager, Mercedes-Benz Manhattan

We wanted the design to have force, but to enhance the cars. Look at this place: steel, concrete, glass and metal. I get juiced walking in here. These ceilings are 26 feet high. We go more than 36 feet underground. That video wall can project color after color. My favorite part is the steel and glass; it epitomizes what we wanted to do.

– Scott Spector, project architect, Spector Group, in the New York Daily News

Before: A view of the exterior of Mercedes-Benz’s Manhattan headquarters under construction by the J.T. Magen & Company Inc. team at the site on Eleventh Avenue in New York.After: A post-construction exterior view of Mercedes-Benz’s Manhattan headquarters built by J.T. Magen & Company Inc. on Eleventh Avenue in New York.

J.T. Magen constructs showroom for Mercedes-Benz Manhattan in New York.After: A view of Mercedes-Benz’s Manhattan showroom post-construction by the J.T. Magen team at the motor company’s headquarters on Eleventh Avenue in New York.

A member of the J.T. Magen & Company Inc. team using a hoist during the construction of the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.
The J.T. Magen & Company Inc. team working on the interior of the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.
A view of the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York under construction by the J.T. Magen & Company Inc. team.
A view from the second floor of the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York under construction by the J.T. Magen & Company Inc. team.
Installation of the glass wall panels by J.T. Magen & Company Inc. at the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.
Installation of the glass-paneled façade by J.T. Magen & Company Inc. at the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.
J.T. Magen worker operating a hoist during the construction of the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.
J.T. Magen team working on the construction of a staircase at the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.
J.T. Magen team working on the two-tier showroom using a hoist at the Mercedes-Benz Manhattan headquarters on Eleventh Avenue in New York.

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Facility sets the standard for Mercedes-Benz dealerships across the country, according to The New York Times.

Mercedes-Benz Manhattan earns awards and accolades

  • trophy-1

    10 Coolest Retail Spaces in NYC 2011

    Complex

  • trophy-1

    Best Lighting Design

    Archi Awards 2011
    American Institute of Architects (AIA), Long Island Chapter

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Project Facts

Mercedes-Benz Manhattan
Address: 770 Eleventh Avenue, New York, NY
Size: 320,000 sq. ft.
Architect: Spector Group
MEPS engineer: AMA Consulting Engineers
LEED: LEED Silver

LEED Silver

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