Photos: © adidas

J.T. Magen builds the award-winning adidas New York flagship

The Fifth Avenue flagship is the footwear brand’s largest in the world and echoes a high school stadium.

It’s our No. 1 global flagship; it’s the best articulation of our brand. In terms of size and scale, it’s the biggest global store that we’ve ever had. I’m excited about the philosophy of stadium – the rawness, the concrete, the tunnel entrance, the stands facing outwards... It’s a real articulation of sport, and that to me is the true reflection of the identity of adidas.

— Simon Atkins, brand director, adidas America, in Footwear News

Helping athletes is why we exist. adidas NYC is created with the athlete first, as a consumer-powered brand experience at the heart of Fifth Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world.

— Kasper Rorsted, CEO, adidas Group, in an adidas press release

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Project Facts

adidas New York Flagship
Address: 565 Fifth Avenue, New York, NY
Size: 31,000 sq. ft.
Architects: Gensler/Checkland Kindleysides
MEPS engineer: Fiskaa Engineering

adidas Fifth Avenue wins 11 industry awards

  • trophy-1

    Best International Store

    Interiors Awards 2017

  • trophy-1

    Best Retail Store Design

    MAPIC Awards 2017
    MAPIC, serving the international retail real estate industry

  • trophy-1

    Best Store Design of the Year

    Portfolio Awards 2017
    Design: Retail

  • trophy-1

    Best Specialty Store Conversion over 10,000 sq. ft.

    Retail Renovation Competition 2017

  • trophy-1

    Best Specialty Store over 25,000 sq. ft.

    Design Awards 2017

  • trophy-1

    Winner Mixed Retail

    NYCxDESIGN Awards 2017
    Interior Design

  • trophy-1

    Commercial Retail Design Award of Honor

    National Design Awards 2017
    Society of American Registered Architects (SARA)

  • trophy-1

    Large Retail Honoree

    Best of the Year Awards 2017
    Interior Design

  • trophy-1

    Retail Environments Honorable Mention

    Innovation by Design Awards 2018
    Fast Company

  • trophy-1

    Retail’s Best 2019

    Retail Leisure International

  • trophy-1

    Single Brand Store of the Year Nominee

    Frame Awards for Interior Design 2018

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adidas Fifth Avenue New York

Photo: J.T. Magen