Photos: © adidas
J.T. Magen builds the award-winning adidas New York flagship
The Fifth Avenue flagship is the footwear brand’s largest in the world and echoes a high school stadium.
It’s our No. 1 global flagship; it’s the best articulation of our brand. In terms of size and scale, it’s the biggest global store that we’ve ever had. I’m excited about the philosophy of stadium – the rawness, the concrete, the tunnel entrance, the stands facing outwards... It’s a real articulation of sport, and that to me is the true reflection of the identity of adidas.
— Simon Atkins, brand director, adidas America, in Footwear News
Helping athletes is why we exist. adidas NYC is created with the athlete first, as a consumer-powered brand experience at the heart of Fifth Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world.
— Kasper Rorsted, CEO, adidas Group, in an adidas press release
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adidas New York Flagship
Address: 565 Fifth Avenue, New York, NY
Size: 31,000 sq. ft.
Architects: Gensler/Checkland Kindleysides
MEPS engineer: Fiskaa Engineering
adidas Fifth Avenue wins 11 industry awards
Best Retail Store Design
MAPIC Awards 2017
MAPIC, serving the international retail real estate industry
Single Brand Store of the Year Nominee
Frame Awards for Interior Design 2018