Photos: © adidas
J.T. Magen builds the award-winning adidas New York flagship
The Fifth Avenue flagship is the footwear brand’s largest in the world and echoes a high school stadium.
It’s our No. 1 global flagship; it’s the best articulation of our brand. In terms of size and scale, it’s the biggest global store that we’ve ever had. I’m excited about the philosophy of stadium – the rawness, the concrete, the tunnel entrance, the stands facing outwards... It’s a real articulation of sport, and that to me is the true reflection of the identity of adidas.
— Simon Atkins, brand director, adidas America, in Footwear News
Helping athletes is why we exist. adidas NYC is created with the athlete first, as a consumer-powered brand experience at the heart of Fifth Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world.
— Kasper Rorsted, CEO, adidas Group, in an adidas press release
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adidas New York Flagship
Address: 565 Fifth Avenue, New York, NY
Size: 31,000 sq. ft.
Architects: Gensler/Checkland Kindleysides
MEPS engineer: Fiskaa Engineering