Photos: © adidas

J.T. Magen builds the award-winning adidas New York flagship

The Fifth Avenue flagship is the footwear brand’s largest in the world and echoes a high school stadium.

It’s our No. 1 global flagship; it’s the best articulation of our brand. In terms of size and scale, it’s the biggest global store that we’ve ever had. I’m excited about the philosophy of stadium – the rawness, the concrete, the tunnel entrance, the stands facing outwards... It’s a real articulation of sport, and that to me is the true reflection of the identity of adidas.

— Simon Atkins, brand director, adidas America, in Footwear News

Helping athletes is why we exist. adidas NYC is created with the athlete first, as a consumer-powered brand experience at the heart of Fifth Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world.

— Kasper Rorsted, CEO, adidas Group, in an adidas press release

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Project Facts

adidas New York Flagship
Address: 565 Fifth Avenue, New York, NY
Size: 31,000 sq. ft.
Architects: Gensler/Checkland Kindleysides
MEPS engineer: Fiskaa Engineering

adidas Fifth Avenue wins 11 industry awards

  • trophy-1

    Best International Store

    Interiors Awards 2017

  • trophy-1

    Best Retail Store Design

    MAPIC Awards 2017
    MAPIC, serving the international retail real estate industry

  • trophy-1

    Best Store Design of the Year

    Portfolio Awards 2017
    Design: Retail

  • trophy-1

    Best Specialty Store Conversion over 10,000 sq. ft.

    Retail Renovation Competition 2017

  • trophy-1

    Best Specialty Store over 25,000 sq. ft.

    Design Awards 2017

  • trophy-1

    Winner Mixed Retail

    NYCxDESIGN Awards 2017
    Interior Design

  • trophy-1

    Commercial Retail Design Award of Honor

    National Design Awards 2017
    Society of American Registered Architects (SARA)

  • trophy-1

    Large Retail Honoree

    Best of the Year Awards 2017
    Interior Design

  • trophy-1

    Retail Environments Honorable Mention

    Innovation by Design Awards 2018
    Fast Company

  • trophy-1

    Retail’s Best 2019

    Retail Leisure International

  • trophy-1

    Single Brand Store of the Year Nominee

    Frame Awards for Interior Design 2018

More Retail & Showrooms projects

Fashion showroom with hanging clothes rails of the latest Carolina Herrera range and black and white striped lounge armchair seating at the Carolina Herrera headquarters on Seventh Avenue, New York built by J.T. Magen.

Carolina Herrera

Nike workplace designer(s): Yosa Huggins / Nike brand designer(s): Michael Spoljaric / Nike producer: Jeni Reetz / Nike construction program manager: John Shipman