Primark

King of Prussia

The project features an exterior façade with LED windows displaying both moving and static imagery; inside, a huge digital billboard and 32-screen digital roundabout.

Address
160 North Gulph Road, King of Prussia, PA
Size
100,000 sq. ft.
Architect
Gensler
MEPS Engineer
Fiskaa

From Our Collaborators

The client prides itself on distinctively designed environments, and believes in heavy integration of lifestyle visual merchandising as well as highlights of the ad campaigns.

Kathleen Jordan
Principal at Gensler

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Image Credits
Copyright / Photo Credit: © John Muggenborg